Philips "Dutch masterjuices" by Ogilvy

Most of us have received the self-righteous stare of a larger than life vegan, who watched a documentary on Netflix a week prior and decided to change the world.

In a much more light-hearted manner Philips is putting its best foot forward in this comic ad created by Ogilvy Amsterdam, London and Singapore, aimed at increasing the amount of fruit and veg we intake on a daily basis. At the Rijksmuseum in Amsterdam, fruit is mysteriously taken from famous paintings to encourage people to rethink their lifestyles and put fruit and veg back into the picture. The brand also created a series of Dutch Masterjuices, juices and smoothies inspired by the great artistic masterpieces.