Philips Hue "Light your home smarter" by Ogilvy & Mather Amsterdam

Philips Lighting introduces its Hue sub brand, a personal wireless lighting system, with a colourful and quirky ad by Ogilvy & Mather Amsterdam.

The global campaign aims to grab the attention of digital-savvy early adopters in a spot set to an earworm of a soundtrack showing a series of everyday moments made more extraordinary thanks to Philips Hue. It was created by Nick van Wagenberg andn Nevil van Outheusden and directed by Dent de Cuir through Caviar.