The ad for the Satinelle Ice Epilator features an LA-based transvestite dancer, Karis, using the epilator.
It was shot by Fredrik Bond of Sonny Films, and will screen across Western Europe.
Neil Dawson, DDB’s global director for Philips, said: “We wanted to find the ultimate test for this device.
“It occurred to us that a man, or more specifically a transvestite, would be the ultimate test, given the combination of low pain threshold and desire for beautiful legs.”
The TV spot is backed by print, outdoor and online ads.
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