Phones 4u unveils cardboard warrior campaign

LONDON - Phones 4u is launching the next ad in its 'Great Deals 4 Popular People' campaign this week.

Phones 4u unveils cardboard warrior campaign

The new ad, by Adam & Eve, features a couple of people dressed in cardboard warrior outfits engaging in battle.

The latest execution will run for the next three weeks, followed by another ad at the end of the year.

Caspar Nelson, head of brand communications at the mobile retailer, said Phones4U would ‘reassess' its ad campaign to put in place a new strategy next year.

The Popular People campaign was launched in June and was intended as a three-month campaign to raise brand awareness after it ditched its ‘Jack' brand character.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content