Phones4U readies horror-themed campaign

Phones4U is set to launch a major horror-themed pre-Christmas marketing offensive with the new value-focused strapline "Missing our deals will haunt you".

Phones4U: readies horror-themed Christmas campaign
Phones4U: readies horror-themed Christmas campaign

The launch of the campaign comes just weeks after Phones 4U was banned from using a controversial ad featuring an illustration of a winking Jesus.

Phones4U said its latest campaign marked its "biggest-ever" pre-Christmas advertising spend to date. The campaign, created by Adam & Eve, kicks off on 1 October.

The activity will run across multiple media, including TV, outdoor, press, viral, digital, and in-store.

The mobile phone retailer said the campaign is valued at £5.2m.

Caspar Nelson, Phones4U head of brand communications, said: "In today's economic climate getting a good deal is more important than ever. There is nothing more annoying than that niggling feeling you could have got a better deal."

The TV spots include two horror-themed 30-second ads and will be prefaced by a teaser campaign, which will feature five two-second "blips" running in an ad break during 'Celebrity Juice' and 'The Inbetweeners'.

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