Phones4u splits £10m media between The7stars and Adam & Eve

London - Adam & Eve and The7stars have won the £10m Phones4u media planning and buying account.

Phones4u: appoints The7stars and Adam & Eve
Phones4u: appoints The7stars and Adam & Eve

The former, the retailer's creative agency, will handle the company's media planning while the latter will handle its buying duties.

The incumbent on the business was MediaVest Manchester. It had worked on the account since 2001.

The retailer is looking to increase its spend in the following year as it builds on its established TV presence with a new brand campaign created by Adam & Eve.