The work of Tokoro Yukinori, one of the leading exponents in the
emerging field of photo art, is being introduced to a mass audience in
the UK through an ad campaign to promote herb and fruit teas.
London Herb & Spice has harnessed the talents of the Tokyo-based artist
to relaunch its range in a national magazine campaign breaking next
The work marks Yukinori’s debut in UK advertising and only his second
piece of European commercial work.
Saatchi & Saatchi created the campaign, aimed mainly at women, which
will appear in Hello!, Cosmopolitan, Feng Shui and the Mail on Sunday’s
You magazine. It runs until the end of August.
Yukinori was the choice of the Saatchis creatives, Jane Fairman and Sara
Stoneham, who, together with the art buyer, Linsey Winton, felt he would
be the ideal person to create the dreamy mood necessary for the