Photo gallery: Wrigley's 5 unveils new flavour with Labrinth gig

Chewing gum brand Wrigley's 5 held a free event to launch its citrus pear flavour, Evolution, on Wednesday evening (7 March) and Event has a gallery of pictures from the party.

Photo gallery: Wrigley's 5 unveils new flavour with Labrinth gig
Photo gallery: Wrigley's 5 unveils new flavour with Labrinth gig
Branded as The Evolution Experience, the event was hosted by Kiss 100 DJs Rickie and Melvin at London’s Pulse nightclub, and headlined by British singer/songwriter and producer Labrinth.

To see a gallery of pictures from the evening click here.

The gig marked the first in a series of live music events for the brand, and formed part of its new campaign What’s Next? being led by experiential agency Amplify. Fans were able to get themselves free tickets by logging on to the brand’s Facebook page.

Daniela Campari, Wrigley’s marketing director, said: "We are really excited to be launching What’s Next? Music is a key focus for 5 in 2012, so to be able to do the kinds of things we are doing for The Evolution Experience, with Labrinth (who is one of the UK’s hottest acts), is a brilliant start to what looks to be a great year for 5."

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