Photobox gets into the Christmas spirit with a spot encouraging people to create printed gifts.
With references to calendars, canvases and photobooks, the TV ad describes photographs as "invites to more together time" and "the stories we’ve yet to make". It will run across Europe, and was directed by Saam Faramand through Black Cap Films.
"We’ve seen the potency of our human need for togetherness during Covid," Mark Singleton, chief customer officer at Photobox, said. "Christmas is going to look very different this year, so the usual nostalgia for the ‘perfect Christmas’ just won’t cut it.
"We want to inspire people to look forwards positively rather than backwards. To times where we can get back to writing the stories of lives together with our friends and families once again."