Piccadilly Lights to promote BBC series The Planets

Ads to show sequences featuring Mars, Neptune and Jupiter.

The Planets: ads will be shown this week
The Planets: ads will be shown this week

BBC Two’s forthcoming series The Planets, fronted by Professor Brian Cox, will be promoted with a range of ads on Ocean Outdoor’s Piccadilly Lights this week.

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus screen, which is owned by Landsec, over the next six days.

Ocean head of content and sponsorship Kevin Henry said: "Taking the BBC’s content and projecting it at scale on a globally recognised advertising space is a milestone moment in both TV science and digital out-of-home.

"Ocean’s partnership with BBC Studios reflects our ambition to use digital out-of-home in inspirational and educational ways, demonstrating perfectly the impact and power of iconic screens and broadcast when they are brought together. This is drama on a planetary scale and a striking spectacle for outdoor audiences."  


Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content