Pick & Turkey league (29 Oct 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

Anne Cassidy never thought she’d make an Early Learning Centre ad Pick of the Week, but Karmarama’s spot is too charming to resist: "The ads bring to mind Toy Story, but they still have plenty of originality and wit of their own. A sharp script and voiceover by Dana Carvey, aka Garth in Wayne’s World, give the toys tons of personality." The ads were written and art directed by Sam Walker, Joe De Souza, Tom Woodington and Robin Temple. They were directed by Hank Perlman through Hungryman.

TURKEY OF THE WEEK

Matt Williams thinks that the latest Giovanni Rana ad by Leagas Delaney ticks every box for a "Turkey": "You’ve got to admit that any commercial starring the unbearably smug and annoying presenter Tim Lovejoy is going to be bad, but with a very cheesy script and an awful ‘joke’ at the end, this spot is an absolute shocker. Ann Widdecombe was terrible as the star of the previous Giovanni Rana ad, but here Lovejoy has made her look like a brilliant and loveable actress."

 

Pick and Turkey League 2010
Pick tally Agency Brand Campaigns
       
3 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
    Virgin Atlantic Feeling Good
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
2 CHI & Partners  Drench Fish asault course
    Drench Cubehead
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
5 Mother  Match.com Music shop
    Stella Artois Runaway piano
    Pot Noodle Dancefloor rap
    Ikea Happy Inside
    Ikea You'll always find me in the kitchen at parties
1 The Red Brick Road  Magners Straight
1 DDB London  Marmite Love/Hate
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
4 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
    Cadbury Fingers World Party
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange

Glastotag

1 Fallon  Eurostar

Animals

1 Gabriele Muccino  Peroni

Senza Tempo

1 Publicis  Renault

The Megane Experiment

1 Droga5  Puma

After Hours Athlete

1 The Red Brick Road  Thinkbox Dog's Home
1 Wieden & Kennedy  Nokia Dot

 

Karmarama  Early Learning Centre Let The Fun Begin

 

     
Turkey tally      
       
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
1 JWT New York  Smirnoff Party in the woods
1 The Red Brick Road  CreditExpert Best credit rating
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
1
McCann Erickson  MasterCard Bonnie Tyler
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
2 AMV BBDO  Mars John Barnes rap
    BT Stunned silence
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
1 Karmarama  Nintendo Nintendo DS
2 In-house  SodaStream Re-launch campaign
  In-house  Confused.com Confused
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?
1 Da Costa & Co  RetarDex Refreshingly, reassuredly
1 Sominex in-house  Sominex Sheep
1 Berlin Cameron  Amazon Kindle Beach
2 Crispin Porter + Bogusky  Burger King The King
1 McCann Barcelona
Nesquick ‘They only grow up once’
     Microsoft Windows 7 My Idea: James
1 Beta  JackpotJoy Queen of Bingo
1 Bartle Bogle Hegarty  Bailey's Birthday
1 Leagas Giovanni Rana Tim & Sophia