Pick & Turkey league (8 Oct 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

 

Matt Williams is pleased to see Virgin Atlantic flying to new heights with its latest ad, created by Rainey Kelly Campbell Roalfe/Y&R: "Not only is it pleasing to see a brand have the balls to roll out an epic television spot like this, but it’s great that Virgin has managed to make it cool, fun and sexy, yet still just about staying on the right side of cheesy. It’s a great soundtrack too." The ad was written and art directed by Pip Bishop and Chris Hodgkiss, and directed by Traktor through Partizan.

TURKEY OF THE WEEK

Nestle Nesquick 'The only grow up once' by McCann Erickson

Katherine Levy is hopping mad over McCann Erickson Barcelona’s new spot for Nesquik: "What a patronising ad. The annoying rabbit tells parents to feed their kids Nesquik – aka a sugary milk drink – because ‘they only grow up once’. Plus, the bunny’s voice is badly cast – in my head, it sounds like a little squeaky bald man with a bunged-up nose. The spot shows the kids making a mess, yet their mother appears as a fresh-faced Nigella-type shimmering implausibly in a silk blouse at the end."

 

Pick and Turkey League 2010
Pick tally Agency Brand Campaigns
       
3 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
    Virgin Atlantic Feeling Good
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
2 CHI & Partners  Drench Fish asault course
    Drench Cubehead
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
4 Mother  Match.com Music shop
    Stella Artois Runaway piano
    Pot Noodle Dancefloor rap
    Ikea Happy Inside
1 The Red Brick Road  Magners Straight
1 DDB London  Marmite Love/Hate
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
3 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange

Glastotag

1 Fallon  Eurostar

Animals

1 Gabriele Muccino  Peroni

Senza Tempo

1 Publicis  Renault

The Megane Experiment

1 Droga5  Puma

After Hours Athlete

1 The Red Brick Road  Thinkbox Dog's Home
1 Wieden & Kennedy  Nokia Dot

 

     
Turkey tally      
       
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
1 JWT New York  Smirnoff Party in the woods
1 The Red Brick Road  CreditExpert Best credit rating
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
2 McCann Erickson  MasterCard Bonnie Tyler
    Nesquick ‘They only grow up once’
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
2 AMV BBDO  Mars John Barnes rap
    BT Stunned silence
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
1 Karmarama  Nintendo Nintendo DS
2 In-house  SodaStream Re-launch campaign
  In-house  Confused.com Confused
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?
1 Da Costa & Co  RetarDex Refreshingly, reassuredly
1 Sominex in-house  Sominex Sheep
1 Berlin Cameron  Amazon Kindle Beach
1 Crispin Porter + Bogusky  Burger King The King
1 Beta  JackpotJoy Queen of Bingo