Pick of the Week - 4Creative/Channel 4's "meet the superhumans" Paralympics ad

Jeremy Lee is in awe of Channel 4's "meet the superhumans" Paralympics ad, created by 4Creative:

"There aren't many superlatives left that haven't already been used to describe this breathtaking, bold and original film, and comparisons to the other Olympic-related ads are probably futile. This is on a different level. The stories of how the participants got their disabilities make it particularly striking." The spot was created and directed by Tom Tagholm through 4Creative.