Pick of the Week - Abbott Mead Vickers BBDO/The National Lottery

"This spot is beautiful and moving. Sadly, the sacrifice our forces make was only very recently emphasised. Given the lottery's traditional focus on big prizes, this is a timely reminder of some of the good that comes from buying a ticket and that the phrase 'life-changing' isn't just for lucky winners." The ad was written by Alex Grieve and art directed by Adrian Rossi. It was directed by John Hillcoat through Stink.