Pick of the week: Airbnb, TBWA\Chiat\Day

Airbnb's advertising gets it right this time.

Brand: Airbnb
Title: Love this?
Agency: TBWA\Chiat\Day

James Swift thinks Airbnb’s new ads are five-star: "This is a huge improvement on the pretentious launch spot and tells audiences something about what Airbnb offers. The smart media partnerships will ensure they get seen too." The work was created by Kevin Butler and the production company was Pulse.