Pick of the week: Amazon "Vicar and Imam" by Joint

Kate Magee is impressed with this spot for Amazon, which features a vicar and imam buying each other pads for their aching knees.

It was a brave move to tackle such a sensitive topic, but Joint has done so with aplomb. It’s a lovely counter to all the news about how divided society has become. The ad was directed by Simon Ratigan through HLA. 

Brand: Amazon Prime
Title: Vicar and Imam
Agency: Joint
Clients: Simon Morris, advertising director; Laura Stead, senior campaign manager