Feature

Pick of the Week - AMV BBDO/Cancer Research

Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO, which features relatives talking about their loved ones' lives with cancer:

Pick of the Week - AMV BBDO/Cancer Research

"The heartfelt spot does what it's intended to do and pulls on the heartstrings. It is executed beautifully and includes a varying age range, which will allow most people to relate to it. A great ad for a great cause." It was written and art directed by Milo Campbell and Sonny Adorjan, and directed by Joanna Bailey at Bare Films.