"The heartfelt spot does what it's intended to do and pulls on the heartstrings. It is executed beautifully and includes a varying age range, which will allow most people to relate to it. A great ad for a great cause." It was written and art directed by Milo Campbell and Sonny Adorjan, and directed by Joanna Bailey at Bare Films.
Sara Kimberley is moved every time she watches this Cancer Research ad, by Abbott Mead Vickers BBDO, which features relatives talking about their loved ones' lives with cancer: