Yasmin Arrigo can't get enough of Asics UK's execution of its "I move me" rebrand campaign.
It's a pacy tribute to the best of London's urban landscape, celebrating the city's diverse dwellers and their fitness habits. I just want to grab my kicks and run, throwing away my Oyster card en route.
The work was created by Jamie Cordwell and directed by A Common Future through Unit9.
Brand: Asics
Title: #IMoveLondon
Agency: Edelman
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