Given last year’s brilliant debut trailer for The Great British Bake Off from 4Creative, there was always the possibility that this year’s would be more of a disappointing erection than a fruity conclusion (yes, yes – I know that these puns are tediously predictable) so the balls were tight.
But once again the agency has pulled it off – snigger – with this beautiful piece of film that has lots of charming touches and is deep in craft and rammed full of love.
Brand: Channel 4
Title: The Great British Bake Off trailer
Client: James Walker, head of marketing
Creatives: Jack Croft, Stacey, Bird Sam Walker