Pick of the Week - Bartle Bogle Hegarty, The Guardian

Anne Cassidy is entranced by Bartle Bogle Hegarty's "The Three Little Pigs" for The Guardian:

"This has been the first obvious awards contender out of the UK so far this year. Made by Campaign's Agency of the Year for Campaign's Medium of the Year, it cleverly uses a simple tale to show how The Guardian handles the complexities of modern journalism." The ad was created by Matt Fitch and Mark Lewis, and directed by Ringan Ledwidge through Rattling Stick.