Anne Cassidy was moved by Bartle Bogle Hegarty's ad for Missing People:
"The central character, the missing boy who is attempting to make contact with his family, gives a compelling performance and the struggle he goes through to make the call is brilliantly wrought. The shot of his mother receiving news of her son is equally affecting. It's hard not to be drawn in." The work was written by Matthew Tassell, art directed by Emma Castagno, and directed by Ben Strebel through Somesuch & Co.
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