Pick of the Week - Bartle Bogle Hegarty/St John Ambulance

Anne Cassidy was gripped by the drama that unfolds in the new St John Ambulance ad by Bartle Bogle Hegarty:

"I saw this first on TV not knowing what brand it was for, and was riveted and completely thrown by the unexpected turn of events. This brilliant film will make people, at the very least, stop and think about the importance of first aid and the vital work that the people at St John Ambulance do." It was created by Dan Morris and Charlene Chandrasekaran, and directed by Benito Montorio through Blink.