Anne Cassidy was intrigued to see what Bartle Bogle Hegarty could do with Weetabix after it picked up the business last year, and this spot doesn't disappoint.
"Weetabix ads had been getting a little insipid, but BBH has come to the rescue with this spot. It centres around the family, but is playful, well-paced and has good humour. Spot-on." It was written by David Kolbusz and Ed Cole, and art directed by Dominic Goldman and Lewis Mooney. It was directed by Guy Shelmerdine through Smuggler.
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