Rather than going down a traditional advertising route, BBC Creative made a real tapestry and accompanying animated film in which every frame is individually embroidered. The film depicts iconic World Cup moments from the past, and a seven-metre long wall hanging will be displayed at the National Football Museum in Manchester.
The craft and love behind this is inspiring, and sets it apart as one of the best pieces of creative work to have come out this year.
The campaign was created by Xander Hart and Edward Usher, and directed by Nicos Livesey through Blinkink.
Title: History will be made
Client: James Parry, Portfolio head of marketing, BBC Sport
Agency: BBC Creative