Pick of the week: Beats by Dr Dre, R/GA London

R/GA London's latest ad for Beats by Dr Dre, which stars the England rugby captain, is this week's pick.

Brand: Beats by Dr Dre
Title: The game starts here
Agency: R/GA London

Gurjit Degun thinks Beats by Dre is on to a winner: "R/GA has created a strong narrative following Chris Robshaw’s pressures, backed by an uplifting anthem to gain support for the England team." It was created by Edwin Latchford and Ciaran McCarthy, and directed by Andre Stringer and Twin through Reset.