Pick of the week: Berocca "Be more Berocca" by J Walter Thompson

Simon Gwynn can't help tapping his toes to the new Berocca ad.

There’s nothing wrong with the high-concept stuff that breaks your heart or changes the way you think about life. But sometimes all a great ad needs is a chameleon dancing to Panjabi MC.

The spot was created by Naz Nazli and directed by Diarmid Harrison-Murray through MPC Creative.

Brand: Berocca
Title: Be more Berocca
Agency: J Walter Thompson
Client: Tim Albert, marketing head