Pick of the Week - BETC London, Cow & Gate

Ian Darby is charmed by the Cow & Gate "supergroup" film by BETC London:

"I'm not usually a fan of ads that feature young children but this is impossible to resist. It has a spontaneous feel and a natural flow that keeps the viewer engaged throughout. It is also content that could be shared across platforms and breathes life into the new 'feed their personalities' positioning." It was written by Clive Pickering, art directed by Paul Copeland and directed by Jim Field Smith through RSA Films.