Showing the blood and bruises that come from boxing, cycling through treacherous routes and ballet dancing, and then pairing that imagery with the taboo of periods, is a brilliant way to demonstrate that women don’t get held back from anything – it’s only a bit of blood. The spot was created by Caio Giannella and Diego de Oliveira.
Title: Last taboo
Agency: Abbott Mead Vickers BBDO
Client: Martina Poulopati, global brand communication manager, feminine hygiene, SCA