Pick of the week: Bodyform "Last taboo" by AMV BBDO

Gurjit Degun loves the juxtaposition in Bodyform's empowering ad.

Showing the blood and bruises that come from boxing, cycling through treacherous routes and ballet dancing, and then pairing that imagery with the taboo of periods, is a brilliant way to demonstrate that women don’t get held back from anything – it’s only a bit of blood. The spot was created by Caio Giannella and Diego de Oliveira.

Brand: Bodyform
Title: Last taboo
Agency: Abbott Mead Vickers BBDO
Client: Martina Poulopati, global brand communication manager, feminine hygiene, SCA