Pick of the week: Bodyform and Libresse take a bold step in smashing taboos

The new Bodyform and Libresse ad means something to Brittaney Kiefer - and it will to other women too.

It’s hard to believe there is still so much period shame but this ad takes a bold step in smashing the taboos. This is brave marketing that could make a real difference – and could plant a seed in helping some women feel better about their bodies. Not to mention the film is beautifully shot and has a killer soundtrack.

Brands: Bodyform and Libresse
Title: Blood normal
Agency: Abbott Mead Vickers BBDO
Clients: Martina Poulopati, global brand communication manager; Tanja Grubner, marketing and communications director