Pick of the week: Boots No7 "Ready to speak up" by Mother London

Brittaney Kiefer is excited by Boots' choice of Chimamanda Ngozi Adichie to front its new campaign for No7.

It’s a step in the right direction towards making beauty advertising more diverse, and I like the message that feminism and femininity aren’t mutually exclusive. The focus is on empowerment.

The ad was directed by Jeff Labbe through Academy.

Brand: Boots No7
Title: Ready to speak up
Agency: Mother London
Client: Kristof Neirynck, vice-president, skincare, global brands, Walgreens Boots Alliance

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus