It’s a step in the right direction towards making beauty advertising more diverse, and I like the message that feminism and femininity aren’t mutually exclusive. The focus is on empowerment.
The ad was directed by Jeff Labbe through Academy.
Brand: Boots No7
Title: Ready to speak up
Agency: Mother London
Client: Kristof Neirynck, vice-president, skincare, global brands, Walgreens Boots Alliance