Pick of the week: Bose "Get closer" by Grey London

Simon Gwynn thinks Bose's new ad is a clever idea.

It is equal parts functional communication and visual beauty. Dancer Maëva Berthelot’s movement through the streets of London feels joyously liberated, while the deserted city is beautiful.

It was written by Jon Kallus, art directed by Ash Ghazali and directed by Jaron Albertin through Smuggler.

Brand: Bose
Title: Get closer
Agency: Grey London