Pick of the week: Bose "Get closer" by Grey London

Simon Gwynn thinks Bose's new ad is a clever idea.

It is equal parts functional communication and visual beauty. Dancer Maëva Berthelot’s movement through the streets of London feels joyously liberated, while the deserted city is beautiful.

It was written by Jon Kallus, art directed by Ash Ghazali and directed by Jaron Albertin through Smuggler.

Brand: Bose
Title: Get closer
Agency: Grey London

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content