What a chilling statistic that 84 men take their lives every week. And what a breathtakingly powerful way to raise awareness of this terrible issue so that more can be done to stop it.
The work was a partnership between CALM and ITV and the campaign was created by Adam & Eve/DDB.
Brand: The Campaign Against Living Miserably (CALM)
Agency: Adam & Eve/DDB
Title: Project 84
Client: Ben Hawley, campaigns director