Pick of the Week: Carling's music video aims to save a British institution

A video for Slaves highlights the essential role that pubs play as hubs of community, creativity and fun.

Pubs come in all shapes and sizes, but the best ones are never eateries, nor proclaim they are "child-friendly". Some of them have music nights where bands of varying quality play to a gaggle of people in varying degrees of sobriety – sometimes menacing, sometimes terrible, occasionally brilliant. But that doesn’t really matter. What is important, though, is the role that they play as an essential focus of community, creativity and fun.

This innovative music video created for the band Slaves, who first found fame playing in pubs, comes with minimal branding and is a powerful way to deliver this message. Carling and Britain’s Beer Alliance want to keep pubs alive. So do I.

Brands Carling, Britain’s Beer Alliance
Clients Miranda Osborne, brand director, Carling; David Cunningham, Britain's Beer Alliance
Agency Havas London
Director Phil Poole
Production company Mealing Media