Pick of the week: Channel 4, 4Creative, DBLG

Channel 4's rebrand is this week's pick.

Brand: Channel 4
Title: Brand refresh
Agencies: 4Creative, DBLG

Kate Magee is captivated by Channel 4’s rebrand by 4Creative and DBLG: "It’s great to see Channel 4 sticking its neck out and doing something brilliantly different to remind everyone why it’s here." It was created by Chris Bovill, John Allison and Alice Tonge, and directed by Jonathan Glazer through Academy.