Pick of the week: Co-op "The Co-op way" by Leo Burnett

Simon Gwynn thinks Co-op's new film is a cinematic treat.

Director Shane Meadows has managed to turn footage of the retailer’s community project into an affecting portrait of real diversity in the UK. It’s hard to imagine a better appetiser to T2: Trainspotting.

The ad was created by Rob Tenconi and Mark Franklin. The production company was Tomboy Films.

Brand: Co-op
Title: The Co-op way
Agency: Leo Burnett
Client: Helen Carroll, head of brand

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content