Pick of the week: Co-op "The Co-op way" by Leo Burnett

Simon Gwynn thinks Co-op's new film is a cinematic treat.

Director Shane Meadows has managed to turn footage of the retailer’s community project into an affecting portrait of real diversity in the UK. It’s hard to imagine a better appetiser to T2: Trainspotting.

The ad was created by Rob Tenconi and Mark Franklin. The production company was Tomboy Films.

Brand: Co-op
Title: The Co-op way
Agency: Leo Burnett
Client: Helen Carroll, head of brand