Pick of the Week: Creatives behind Combat Stress show they care

How rare it is that an ad actually moves you, beyond feelings of ennui, indifference or apathy.

This film is one of the most moving pieces of communication that I’ve seen.

Yes, the subject matter lends itself to powerful emotions, but the way that it is played out – and the performance given – pushes it to another level and shows that the creatives behind it really care about the subject as much as all of us should.

Brand Combat Stress
Client Vikki Challen, senior communications and engagement manager; Sally George, senior brand and marketing officer
Creatives Jack Croft, Stacey Bird


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