Pick of the week: Currys PC World, Abbott Mead Vickers BBDO

Currys PC World's Christmas ad starring Jeff Goldblum is a hit.

Brand: Currys PC World
Title: Spare the act
Agency: Abbott Mead Vickers BBDO

Omar Oakes loves this year’s Christmas ad by Currys PC World in which Jeff Goldblum advises a family how to act as if they love an unwanted gift: "It’s a simple and understated idea, brilliantly executed." It was written by Mike Sutherland, art directed by Antony Nelson and directed by David Shane through O Positive.