Feature

Pick of the Week - DLKW Lowe/Halfords

DLKW Lowe's Halfords idents are very entertaining, Anne Cassidy thinks:

"It's good to see a brand like Halfords starting to do commendable things with its communications. After the lovely 'best trips last a lifetime' spot, this work is a pastiche of the 'how to' clips on YouTube. The idents are well-observed and funny - quite an achievement for clips limited to ten seconds." The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus