Pick of the week: Elle, More women

Elle UK's third annual feminism campaign is this week's pick.

Brand: Elle
Title: More women
Creatives/directors: Alex Holder, Alyssa Boni

James Swift likes the "less is more" approach to Elle’s new campaign: "Like all the best campaigns, it’s an incredibly simple concept and all the more effective for it. The soundtrack is great and the rough editing style a nice touch too." It was created and directed by Alex Holder and Alyssa Boni through RSA Films.