Pick of the week: Evian, BETC Paris


Maisie McCabe is charmed by Evian’s latest work: "It must be hard to keep coming up with new ideas to fit the same old positioning. After all those CGI- and funky music-filled spots, it’s nice to see the return of simple print ads, crisply executed." They  were created by Valérie Chidlovsky and shot by Jean-Yves Lemoigne.