Pick of the week: Finish, Wieden & Kennedy London

James Swift thinks Finish’s new campaign is a gleaming success: "We’ve seen decades of dull ads for dishwasher tablets. So bully for Wieden & Kennedy for having the ambition and skill to buck the trend." The work was created by Erin Swanson and Cal Al-Jorani, and directed by Megaforce through Riff Raff.