Pick of the Week - Fold7/Carlsberg

Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg's "fan academy" ad by Fold7:

"It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed by Peter Cattaneo through Academy.