Pick of the week: Freeview, Leo Burnett

Freeview's ad set in an Orwellian world is this week's pick.

Brand: Freeview 
Title: Set yourself free
Agency: Leo Burnett 

Kate Magee thinks the Freeview ad is spot-on: "This Orwellian world of brainwashing and conformity captures the zeitgeist perfectly, with beautiful animation." It was created by Phillip Meyler and Darren Keff, and directed by Sam Brown through Rogue and Sam Taylor and Bjørn-Erik Aschim through The Line.