Pick of the week: Genius Gluten Free, Adam & Eve/DDB

Gurjit Degun’s heart goes out to the coeliac-suffering animals in this series of funny animated ads for Genius Gluten Free: "These cute critters might just get people talking about gluten-free bread." The idea was conceived by Kyra Buschor and Constantin Paeplow in 2012 for the Stuttgart Festival of Animated Film.