Pick of the week: Georg Jensen "You can never be too much you" by Forsman & Bodenfors

Gurjit Degun is pleased to witness a different approach to jewellery advertising.

I was hooked on this film empowering women to be proud of who they are. It’s refreshing to see a jewellery ad not full of women posing.

The ad was created by Kim Cramer, Karina Ullensvang and Rikke Jacobsen, and directed by Laerke Herthoni through Folke Film.

Brand: Georg Jensen
Title: You can never be too much you
Agency: Forsman & Bodenfors
Client: Monica Holmvik Persdotter, senior VP, comms