Pick of the week: Gordon's, Bartle Bogle Hegarty

James Swift thinks Gordon’s latest ad is just the tonic: "Gin has exploded in popularity, but it’s mostly top-shelf brands that have benefited. This entertaining effort should put Gordon’s front-of-mind among casual drinkers." It was created by Rosie Arnold and Hamish Pinnell, and directed by Björn Rühmann through Blink.