Pick of the week: H&M "Come together" by A&E/DDB

H&M's ad shot by Wes Anderson is Brittaney Kiefer's favourite of the festive season.

Just when I started to feel overloaded by holiday schmaltz, this came along and made me forget I was watching a piece of branded content.

It was created by Paul Knott, Till Diestel and Tim Vance. The production companies were The Directors Bureau and Riff Raff.

Brand: H&M
Title: Come together
Agency: Adam & Eve/DDB
Client: Erik Zetterberg, head of marketing creative