Brand: Harvey Nichols
Title: Bo Gilbert the 100-year-old model
Agency: Adam & Eve/DDB
Gurjit Degun was touched by this Harvey Nichols ad tackling ageism in the fashion industry: "It’s a great way for the brand to say fashion matters to all women, regardless of their age. Using a lady aged 100 perfectly illustrates that a model needn’t be in her twenties, especially in Vogue’s centenary issue. Bo Gilbert is an inspiration." The ad was created by Laurence Quinn and shot by Phil Poynter.