Pick of the week: Hotels.com "Alreet pet" by CP&B London

Hotels.com's bold and funny ad is this week's pick.

Pick of the week: Hotels.com "Alreet pet" by CP&B London

Brand: Hotels.com
Title: Alreet pet
Agency: Crispin Porter & Bogusky London
Client: Aude Ducharme, senior marketing manager, brand EMEA, Expedia

Omar Oakes loves Hotel.com’s clever online ad, which cuts to an alternative video of the characters literally skipping when you press a "skip this ad" button: "Instead of ignoring the problem of people ignoring online ads, the brand is being bold and funny while showing it ‘gets’ disruptive advertising. Captain Obvious, I salute you!"


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