Pick of the week: Hula Hoops "Sorry! I've got my hands full" by BMB

Gurjit Degun feels nostalgic watching the Hula Hoops ad.

I love the silliness: the see-through tights over the man’s head; the lady who isn’t bothered by the gun. When she puts up her hands, it’s a reminder of how we all used to eat Hula Hoops.

It was created by Pete Ioulianou and Ollie Agius, and directed by Jim Gilchrist through Outsider.

Brand: Hula Hoops
Title: Sorry! I’ve got my hands full
Agency: BMB
Client: Vijay Bhardwaj, head of marketing and formats, KP Snacks